Privacy Policy

Effective date: September 9, 2026

After Fx Salon Co. ("After Fx," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.afterfxsalon.com, book or manage an appointment, communicate with us, visit one of our locations, or otherwise interact with our services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, email address, telephone number, and mailing address.

• Appointment information, including requested or completed services, appointment dates and times, service-provider preferences, booking history, cancellations, and related notes.

• Account and transaction information, such as online-booking account details, purchases, deposits, gift cards, memberships, loyalty activity, and payment status. Payment-card information may be collected and processed by our payment and booking providers; After Fx may receive only limited payment details or a token rather than your complete card number.

• Information you choose to provide, including consultation details, allergy or sensitivity information, hair or skin concerns, inspiration photographs, current hair photographs, survey responses, reviews, and messages you send to us.

• Marketing preferences, including whether you have agreed to receive promotional emails or text messages and whether you have opted out.

• Device and website-use information, such as IP address, browser and device type, pages viewed, referring pages, approximate location derived from an IP address, and information collected through cookies or similar technologies.

How We Collect Information

We may collect information:

• Directly from you when you book an appointment, complete a form, make a purchase, contact us, join a program, submit photographs, or visit our locations.

• Automatically when you use our website or online-booking tools.

• From service providers that support our business, including Envision/PatientNow and providers of website hosting, payment processing, email, text messaging, analytics, and review-management services.

How We Use Information

We may use personal information to:

• Schedule, confirm, modify, and provide appointments and services.

• Communicate about bookings, reminders, cancellations, policies, purchases, and customer-service requests.

• Personalize consultations and services and maintain client records.

• Process payments, deposits, refunds, gift cards, memberships, and loyalty benefits.

• Send newsletters, promotions, special offers, and review requests when permitted by law and consistent with your communication choices.

• Operate, maintain, secure, troubleshoot, and improve our website, booking experience, locations, and services.

• Detect or prevent fraud, misuse, security incidents, or violations of our policies.

• Comply with legal obligations and protect the rights, safety, and property of our clients, team members, business, and others.

Email and Text Messages

We may send service-related communications, including appointment confirmations, reminders, schedule changes, receipts, and policy notices.

If you agree to receive promotional email or text messages, we may also send news and offers from After Fx. Consent to receive promotional text messages is not a condition of purchase. Message frequency may vary, and message and data rates may apply. You may opt out of promotional texts by replying STOP and may unsubscribe from promotional emails using the link in the email. We may still send non-promotional messages needed to provide a service you requested or complete a transaction.

Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, local storage, or similar technologies to keep the website functioning, remember preferences, understand website traffic, measure performance, and support security. You may be able to limit cookies through your browser settings. Blocking certain cookies may affect website or booking functionality.

How We Disclose Information

We may disclose personal information:

• To service providers that perform services for us, such as Envision/PatientNow, payment processors, website hosts, analytics providers, email and text-message platforms, and review-management providers.

• To our team members and professionals as reasonably necessary to manage appointments, provide services, and assist clients.

• In connection with a business transaction, such as a merger, financing, reorganization, or sale of some or all of our business assets.

• When required by law or when we reasonably believe disclosure is necessary to protect rights, safety, property, or the integrity of our services.

• At your direction or with your consent.

We do not sell personal information for money. We do not provide mobile opt-in data or text-message consent to third parties for their own marketing purposes.

Third-Party Services and Links

Our website may connect to third-party services, including our Envision/PatientNow booking platform, payment processors, social media platforms, maps, and other external websites. Those parties may collect information under their own privacy policies. We encourage you to review their policies because After Fx does not control their privacy practices.

Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business and transaction records, fulfill the purposes described in this Policy, resolve disputes, enforce agreements, and meet legal, tax, accounting, and security obligations. Retention periods vary according to the type of information and why it was collected.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, transmission method, or storage system can be guaranteed to be completely secure.

Your Choices and Requests

You may contact us to request access to, correction of, or deletion of personal information we maintain about you. We will consider and respond to requests as required by applicable law. We may need to verify your identity, and certain information may be retained when required for legitimate business or legal purposes.

You may also:

• Update appointment or account information through our booking system or by contacting us.

• Unsubscribe from promotional emails using the unsubscribe link.

• Opt out of promotional texts by replying STOP.

• Adjust cookie controls through your browser or any cookie-preference tool made available on our website.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without appropriate authorization. A parent or legal guardian should book and manage services for a child. If you believe a child under 13 has provided personal information to us without appropriate authorization, please contact us.

Visitors From Outside the United States

After Fx is based in Oklahoma, United States. If you access our website from another country, your information may be processed and stored in the United States, where privacy laws may differ from those in your location.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post the revised version on this page and change the effective date above. Material changes may also be communicated in another appropriate manner.

Contact Us

For questions or privacy requests, contact:

After Fx Salon Co.
Email: office@afterfxsalon.com
Phone: 918-451-2445
Mailing address: 2237 West Washington Street Broken Arrow, Ok 74012